Our Story

The story behind The Protein Bar LA started long before it officially launched in July 2024. Back in 2018, I began my journey as a bartender, focused on crafting drinks that made people feel good. Whether it was for friends, clients, or restaurant guests, I built a reputation for creating great flavors and genuine connections.

In 2022, a few health challenges made me take a closer look at my lifestyle. I wanted to live long, stay active for my future kids, and avoid the health issues that come from years of poor habits. That realization pushed me to make real changes, including quitting alcohol in June 2023.

While balancing late-night restaurant shifts and midnight gym sessions, I noticed a gap in what was available for people like me. There were almost no high-protein, nutrient-dense options that actually tasted good, especially late at night.

That moment inspired The Protein Bar LA—a brand built to bring flavor and function together. I wanted to take what I learned from years behind the bar and apply it to something that fuels your body, not just your night.

We’re not a juice cleanse company. We’re a performance and lifestyle brand focused on making nutrition simple, enjoyable, and consistent. Our cold-pressed juices are made to refresh, restore, and energize, with plans to expand into high-protein smoothies and meal prep.

This is more than a business to me—it’s a lifestyle shift that turned into a purpose. And I’m just getting started.